AT&T ConnEX
Building a unified visual language across a fragmented enterprise platform
Design Systems
Web Design
Motion Design
The platform needed a shared language
OVERVIEW
AT&T's ConnEx platform encompassed a suite of disconnected tools — Launchpad, Service Desk, PortingX, Composer, and NotifyX — each with its own visual patterns, inconsistent components, and no unifying identity. The experience felt fragmented for operators onboarding into the MVNx ecosystem.
Original Form was engaged to unify the platform across three phases. My contribution was designing the ConnEx Design System and Style Guide that would govern all products going forward.
THE CHALLENGE
Designing for consistency without uniformity
Fragmentation
Each product in the suite had evolved independently — different color usage, type scales, and component patterns with no
shared foundation.
Complexity
ConnEx spans a telco operator onboarding journey that users are often encountering for the first time. The design system had to abstract complexity while still surfacing the information
operators need.
Stakeholder alignment
Multiple product owners (Launchpad, ConnEx), technologists, and brand approvers meant the system needed to be flexible enough for all contexts while staying cohesive.
MY CONTRIBUTION
Atomic & molecular
design systems and documentation
My focus was building the foundational layers of the ConnEx design system — the atomic primitives that govern visual consistency, and the molecular components that operators interact with most in day-to-day platform use, high-complexity components, Figma documentation.
Working alongside the broader Original Form design team, I was responsible for the spatial system, iconography, and a set of high-complexity components critical to an enterprise product of this scale.
All documentation lived in Figma — structured so that the AT&T team, and future designers could work from the system independently without needing to ask questions.
Raga sandya Kesavan
rkesav94@gmail.com
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