Although I started with a focus on UX and Product Design, being in a design agency, I used this opportunity to strengthen my UI and Visual Design skills. Working alongside a small, experienced team allowed me to gain practical experience in designing within established brand systems, as well as contributing to the development of new brand identities. At Original Form, I explored multiple aspects of digital design—perfect for someone like me who thrives on curiosity and versatility. I contributed to two key projects:

• Socialfair – Visual and interaction design aligned with brand and UX goals.

• Original Form Website Redesign – Revamped layout, structure, and visuals for a stronger digital presence.

  This experience became the foundation of my design career—and a reminder that persistence and initiative can open unexpected doors.

The Learning Curve

Socialfair was the first project I worked on after joining Original Form as an intern. Expecting to start with user research or wireframing, I was instead tasked with designing social media assets for a brand still in its ideation phase.

Coming from an interior design background, this was a new and initially intimidating challenge. However, I embraced the opportunity—researching inspiration, learning After Effects, and iterating based on team feedback.

The final deliverables were well-received and are now featured on Socialfair’s social media page. This experience strengthened my visual design skills and taught me the value of adaptability early in my product design journey.

After completing the initial social media assets, I began translating desktop designs into mobile layouts, which helped me strengthen my Figma skills and deepen my understanding of design systems, visual hierarchy, and brand consistency.

Recognizing my attention to detail and eagerness to learn, the team entrusted me with designing the desktop and mobile interfaces for the remaining website pages. I began by researching each page’s goals and requirements, identifying the core components, and iterating on the existing structure to improve clarity and efficiency.

The design process was followed by multiple rounds of quality assurance to ensure visual fidelity, cross-device consistency, and optimal performance

Socialfair

Socialfair is a platform designed to connect brands and influencers, enabling seamless collaborations while enhancing the shopping experience. In an era where social media plays a pivotal role in driving brand visibility and consumer engagement, Socialfair aimed to be the bridge between influencers and brands—facilitating transparent, efficient, and impactful partnerships.